Apollo Tyres Secures ₹579 Crore Deal as New Lead Sponsor of Team India Until 2028
Apollo Tyres has signed a landmark ₹579 crore deal to become the new lead sponsor of Team India, marking its first major foray into Indian cricket sponsorship. The partnership, announced by the Board of Control for Cricket in India (BCCI), will run for two and a half years until March 2028 and feature the Apollo Tyres logo on the jerseys of both the men’s and women’s national cricket teams across all formats. This deal replaces the previous sponsorship by Dream11, which ended due to new regulations on online gaming. Apollo Tyres’ significant investment reflects its strategy to connect with India’s massive cricket fan base, enhance brand visibility, and align with the values of performance and safety embodied by the sport.
Mother Dairy has announced significant price cuts on a wide range of key dairy and processed food products following the recent GST rate reduction effective September 22, 2025. The company is passing on 100% of the tax benefits to consumers, resulting in price reductions ranging from ₹1 to ₹30 on items including paneer, ghee, butter, ice cream, milkshakes, safal processed foods, and frozen snacks. For example, a 200-gram pack of paneer will cost ₹92 down from ₹95, and a litre of ghee will be ₹30 cheaper. Ultra-high temperature (UHT) milk in tetra packs has been reduced by ₹2, while pouch milk remains exempt from GST and its prices unchanged. This move is expected to increase affordability for consumers during the festive season and boost sales, while benefiting farmers through higher demand and GST cuts on agricultural inputs.
In trade news, US trade negotiations resumed after recent tariff hikes, focusing on discussions aimed at reducing trade barriers and enhancing bilateral commerce, although detailed outcomes are yet to be disclosed. Meanwhile, Apollo Tyres has signed a record sponsorship deal worth ₹579 crore to become the lead sponsor of Team India, replacing Byju’s. This strategic partnership marks Apollo Tyres’ largest-ever marketing investment and is expected to enhance brand visibility during key cricket tournaments, aligning with its growth ambitions in the sports sponsorship arena.
Mother Dairy has announced significant price cuts on a wide range of key dairy and processed food products following the recent GST rate reduction effective September 22, 2025. The company is passing on 100% of the tax benefits to consumers, resulting in price reductions ranging from ₹1 to ₹30 on items including paneer, ghee, butter, ice cream, milkshakes, safal processed foods, and frozen snacks. For example, a 200-gram pack of paneer will cost ₹92 down from ₹95, and a litre of ghee will be ₹30 cheaper. Ultra-high temperature (UHT) milk in tetra packs has been reduced by ₹2, while pouch milk remains exempt from GST and its prices unchanged. This move is expected to increase affordability for consumers during the festive season and boost sales, while benefiting farmers through higher demand and GST cuts on agricultural inputs.
In trade news, US trade negotiations resumed after recent tariff hikes, focusing on discussions aimed at reducing trade barriers and enhancing bilateral commerce, although detailed outcomes are yet to be disclosed. Meanwhile, Apollo Tyres has signed a record sponsorship deal worth ₹579 crore to become the lead sponsor of Team India, replacing Byju’s. This strategic partnership marks Apollo Tyres’ largest-ever marketing investment and is expected to enhance brand visibility during key cricket tournaments, aligning with its growth ambitions in the sports sponsorship arena.